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Building Your Event Planning Business

| Articles | November 2, 2008

Owning any sort of business often takes time to grow, but building an event planning business is one venture that typically takes a considerable amount of time. The main reason for this, however, is because you are typically working with one or two customers or clients at a time and the way advertising works in the event planning business much of the time is through word-of-mouth. Event though word-of-mouth advertising is an excellent way for prospective clients to be told about your services and business, it is also a very slow way of spreading the word about your particular services. However, there are some other things that can be done in addition to the word-of-mouth advertising taking place, but that will of course require advertising and a lot of marketing on your part. If you don’t have a degree in business marketing or the like then here are some suggestions of how to advertise your event planning business from the ground up:

Use Business Cards

A great way to spread the word about your business is through business cards. The most obvious people that you will be giving your event planning business cards to are the clients you’ll be working with. On the other hand, there are many people who contact retail stores and other service businesses and ask them whether or not they can place their business cards on countertops or somewhere within their company’s building so that prospective clients and others will be able to pick one up when needed. Of course this often requires that you pay a fee in order to be able to do so, but using business cards in this way is a great idea to spread the word and make sure that your name is out there!

Use Professional Correspondence!

Aside from business cards for your event planning business, another great way to make sure that the public knows about your services is to use professional correspondence with everything that you send out. For example, do you have a professional letterhead that you use when billing customers? Using that professional letterhead with your company name, logo, and contact information is very important so that others will know how to contact you when you’re needed. Another method of professional correspondence for your event planning business is through email. Do you have a professional email address that you can be reached at? An example of a professional email address of your business may be something like, “name@businessname.com.” Of course, this will also require money or some sort of fee, but setting up an email alias for your business is very important!

There are many other things that one can do in order to build his or her event planning business services. Advertising in newspapers or placing information brochures on doorknobs throughout your neighborhood are two other excellent ways to advertise and grow your client base. All in all, all of these methods are sure-fire ways to spread the word about your services!

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