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Prince: A Royalty in the Tennis Industry

| Articles | July 28, 2010

It would be impossible to discuss tennis and the name Prince would not come up. Prince and Prince products have long dominated the market in terms of providing quality tennis apparels and equipments. Would you like to go back down the memory lane and see how the phenomenal success of this company came to be?

Prince began by being a manufacturer of machines for tennis balls. They soon ventured into racket manufacture and engineering (oversized, graphite, to name a few). They made some of these rackets world famous in such a short period of time that the name Prince became synonymous with tennis.

One of the continuing marketing strategies of the company is to sponsor top tennis performers such as: Maria Sharapova, Jennifer Capriati, Guillermo Coria, Martina Navartilova and Patrick Rafter. With championships bagged by these athletes, most consumers started to show interest in Prince products.

The company today remains a leader not only in manufacturing the latest innovation in tennis products but also in sponsoring tennis events. Take a look at tennis tournaments and you are set to see a logo of the company on the background!

It would be hard to believe now that Prince all started from a useful invention that was born in a small garage. From there, we see the achievements of the company:

1.Invention of the machine for tennis balls by Bob Mclure in 1970.

2.Oversized racket was introduced to the market in 1976.

3.In 1976, a racket made of graphite was born.

4.In 1978, a string which has multi-filaments was created.

5.Sports bags were first sold in the early 80’s.

6.In 1989, the grip on racket handles were improved.

7.Tunnels of wind on their rackets were engineered in the year 2005. It deviated from the conventional racket holes where the strings were tied.

And because of these ‘tunnels of wind’ another tennis legend has signed up to do endorsements for the company- James Blake.

The products that are currently being sold worldwide by the company are:

1.Shoes- which the company guarantees to not wear out within the year it was purchased. Repairs and replacement are choices that an unsatisfied customer can opt for.

2.Rackets

3.Tennis Balls

4.Strings

5.Sports bags

6.Grips

7.Items used on the court as well as machines!

8.Clothings; and

9.Accessories

It may come as a sad thing to some that Prince products are not sold directly to the consumers. There are dealers that are authorized to sell the products to the buyers. One could go online and find the nearest one to her home.

Currently, the partners of Prince are the following:

NBTA or the Nick Bolletierri Tennis Academy- no less than the likes of Andre Agassi, Anna Kournikova and Jim Courier were given instructions in this academy.

University of Miami Online High School

Cardio Tennis- fitness group focuses on professional workouts.

Saddlebrook Resort

Tennis Europe- a famous partner on accessories.

SAP Open

Family Circle Cup

US Sports Camps

To make make things more exciting, the company also has the famous Club Prince where one could become a member. The benefits of being a member of this prestigious club are updates on players’ tours, latest information on Prince products, contests and inside news. This is a fun way to get into the sports called tennis.

Prince tennis has really carved a name for itself in the tennis industry. There are several competitors but the company’s name remains a strong contender. One would be foolish to disagree.

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