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MTN Group

MTN Group


MTN South Africa, the group’s original and flagship operation, performed well in a challenging economic environment, marked by an increase in interest rates to five-year peaks and the fastest rate of inflation in 16 years. Competition in this maturing market, where mobile penetration is around 97%, remained robust. Despite this, MTN South Africa lifted subscriber numbers 16% to 17,17 million, maintained market share at 36% and reported blended average revenue per user (ARPU) of R148, down just one rand on the 2007 figure. This performance was mainly the result of some key product innovations, as well as important enhancements to the network and distribution in the year.

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